PR and the Marketing Technology Skills Gap
Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you...
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Why PR Pros Need The New Google Analytics™ Demo Account
Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics Demo Account. The new Google Analytics Demo Account contains live, real information from...
View ArticleB2B Media Training: 5 Attributes that Make it Essential
Conducting media interviews remains a cornerstone activity for every enterprise communications program. While the best spokespeople make these exchanges look effortless, it takes considerable...
View ArticleThe Shultz Hour
In April, David Leonhardt at the New York Times wrote a column about the need to take a Shultz hour. For those unfamiliar, it comes from George Shultz, who was the Secretary of State under President...
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8 Insider Secrets for Meeting with a Senior Executive
The older I get, the more I care about the next generation of PR pros and their career development. This may stem from having teenage children; I worry about their preparation for life, their careers,...
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5 Free Digital Marketing Courses Every Marketer Should Take
We’ve all heard it before – take this course and advance your SEO strategy, it only costs $499 and it’s a limited time offer. Now, we may be asking ourselves, “Is it worth investing my money into this...
View ArticleHow To Reconcile Differences Between Ad Clicks and Website Sessions
Most marketers have encountered a situation in which a campaign’s clicks and associated website sessions don’t quite line up. Sometimes, it’s a minor discrepancy. Other times, there’s a major...
View ArticleMedia Relations 101: Knowing When & How to Pivot
You’ve drafted your pitch, found your media targets and crafted the perfectly pithy subject line. You’re confident that the angles you’re pitching are strong and timely and will be of interest to the...
View ArticleThe Dogs Days of Summer are the Perfect Time to Foster Connections and Learning
Over the fourth of July week, traffic was light, the city was a ghost town and many inboxes got back to zero. With many clients enjoying time off as well it allowed my team some extra time for learning...
View ArticleFive Time Management Tips from an Ex-Barista
For five years while in college, I worked nights and weekends at a local cafe. Not only was I a barista, but also a baker, janitor, team lead, sandwich artist, business adviser and customer service...
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